To position Mini-Mode as the biggest Kids’ Fashion Show in the UK and create national widespread coverage, whilst increasing ticket sales to the Fashion Show itself.
JV Publicity hosted red-carpet style event at Mini-Mode during London Fashion Week to maximise media opportunities and secure mass coverage. We secured on brand celebrities who had kids to attend and walk the red-carpet, creating further coverage opportunities and ensuring the event appealed to showbiz media and publications who wouldn’t ordinarily cover the brand. We also secured celebrity ambassadors for Mini-Mode to attend the event free of charge, in exchange for their fashion ranges to be included on the runway. This campaign was supported by a heavy press office activity with news, previews, reviews and profile interviews with the owner of Mini-Mode, Amanda Rabor.
Instant, on the day red-carpet coverage achieved across all showbiz titles including Mail Online, Sun Online, Daily Star Online, MSN, New Magazine and OK Magazine, to name just a few. Press office coverage was staggered in the lead up to the event which increased ticket sales and resulted in a sell-out event. Due to the success of our campaign, JV Publicity has been appointed the red-carpet ‘Queen’ for Mini Mode.