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To create cut-through media coverage and exposure for an independent film release during the height of the Coronavirus Pandemic.


To captivate the media, JV Publicity organised and managed the first ever Drive-In film premiere in April 2020 with the cast, media and celebrities in attendance. In keeping with Covid-19 restrictions, this event broke the mould. The campaign was supported with a full-service, proactive press office which included cast interviews, film previews, reviews, and listings.


National TV and radio coverage on leading shows including, Good Morning Britain, Sky News, ITV News, Channel 4 News and mass newspaper, magazine, and online media coverage around the release date, resulting in huge exposure and vast ticket sales.

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