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The Bromley Boys


To create a 360-degree publicity campaign for the theatrical release of The Bromley Boys, raising awareness of the film being released in cinemas across the UK and driving cinematic sales.


To generate coverage, JV Publicity created a media hotspot for the premiere at Wembley Stadium, securing TV and radio news channels and print and online media outlets to attend and interview the cast. JV Publicity also secured celebrity attendance at the event and managed a regional screening tour across the UK, inviting local celebrities and press to attend, resulting in additional regional coverage.

To enhance the reach of this campaign, JV Publicity also enlisted target influencers to support the release of the film and attend the premiere. We also secured film previews and reviews across a large range of media to boost coverage and drive sales.


Extensive coverage for the launch of The Bromley Boys in target media, resulting in heightened interest in the film and cast.

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