To position global leading fitness and lifestyle app, Freeletics as a market-leader in the UK, increasing awareness, registrations, and revenue.
Using a number of angles including app reviews, expert comment, case studies and seasonal feature pitching, JV Publicity has ensured extensive coverage for Freeletics in the UK media. Our campaign has highlighted the expertise of the Freeletics team, with regular contributions and articles in target media which convey brand messaging and encourage sign ups.
Our campaign has also included influencer outreach, targeted paid for promotions and the execution of third-party surveys.
Day-to-day, JV Publicity manages a full-service press office and has helped the brand exceed 50 million users worldwide.
Consistent, high quality coverage in a wide range of media using a variety of innovative angles which create cut through, hitting and surpassing yearly PR targets.