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Home Entertainment PR


To promote and raise awareness for multiple DVD releases from leading home entertainment brands including Warner, Universal Pictures, Momentum Pictures, and Signature Entertainment to drive sales and reviews, as well as get people talking.


Thinking outside the box to create innovative and imaginative news hooks, including press trips, PR stunts, events, and experiential activities to generate exceptional coverage and exclusive features and interviews in target media. This campaign was also supported by a proactive, full-service press office which included competitions and previews for each release.


Mass national and regional media coverage across TV, radio, print and online media outlets which led to a huge increase in DVD sales around release dates.

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